Conference Programme

Political choices reshaping the world: what impact on the footwear retail industry?

Tax reforms, new trade and customs regulations, geopolitical influences...What is the future of free trade and how is it going to impact the footwear industry. Will consumers benefit or suffer?
The evolution of footwear distribution in China: Offline / Online
Disruptive technologies in footwear retail: Virtual Reality, Live streaming, 3D printing. Will they bring customers back to the stores or keep them home?

Speedier wireless communication are giving retailers more bandwidth to tell their stories in HD video, as well as bringing consumers Virtual Reality (VR) shopping closer. Live-streaming apps have grown rapidly, presenting a huge opportunity for content creators and brands prepared to partner with them. 

How can brands add mobile live streaming to their marketing toolkits? A rundown of the user-driven content market and brand opportunities.

Will we be able to have our shoes 3D printed in stores? Or even at home?

Footwear consumer’s preferences: Athletics, Activewear, Smart footwear, unisex style, botanic shoes…
GFRC’s experts tell you everything about these new trends.