March 2010 at a glance...
Quick Facts
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First time Total Look exhibitors offering head-to-toe fashion |
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A total of 83 first-time exhibitors |
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A total of 33,272 buyers attending Fashion Access and concurrently held APLF - MM&T combined |
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Up 18% in buyer attendance since last March |
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The launch of Gear Up!a new dedicated area for the expanding small leather goods sector |
"Business has definitely improved...a lot more customers from United States, Europe, and South America."
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- Exhibitor Dennis Wong (Lotus Gallery, Hong Kong)
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>> More testimonials...
What doom and gloom?
Renewed confidence permeates the fashion industry
Economic uncertainties were noticeably absent at Fashion Access, which took place late last month at the Hong Kong Convention and Exhibition Centre. The fair grounds brimmed with optimism as exhibitors and buyers kept busy conducting business throughout the 3-day event.
An international fashion fair Attracting buyers with its range of quality, head-to-toe collections from international exhibitors, Fashion Access saw an 18% increase in buyer attendance compared to 2009. Testament to its core strength as a leading international fashion fair, 70% of buyers came from abroad….read more
Quality product offer Participants of Fashion Access predict that the worst of the crisis is over, at least in Asia, and while the past year has been difficult for most, it has also energised the industry with more innovation and better quality and design. The Japanese Pavilion was particularly strong in their fashion offer….read more
Fashion, from head-to-toe
Fashion Access’ breath of products - its head-to-toe fashion concept –offers buyers a platform source conveniently and efficiently for their multi-product retailing needs. Some returning exhibitors are turning this demand into a business opportunity….read more
Fashion and Trends
++ Capturing the Fashion Access spirit of Fashion Up!, one of the fair’s highlights was Dress Up!, daily fashion presentations that featured collections from Fashion Access exhibitors. Dress Up! follows the metamorphosis of a fashionista as she gets dolled up for a photo shoot, right before the audiences’ eyes.
>> Visit the Fashion Access Photo Gallery for more photos of the Dress Up! presentations
++ The Fashion Trends Lounge
>> More on Fall-Winter 2010/11 fashion trends
Awards & Competitions
++ Design-A-Bag
The Design-A-Bag Competition 2010 Award Presentation Ceremony was held on 29 March 2010 at Fashion Access. Submissions came from 33 countries and regions, a total of 8 category winners, coming from around the world, were invited to attend the Awards Presentation in Hong Kong.
++ Best of APLF Awards
Eight Fashion Access exhibitors and five APLF – MM&T exhibitors were honoured as winners of the Best of APLF Awards 2010. The award celebrates design excellence, originality, innovation, use of materials and outstanding workmanship of products exhibit in APLF.
>> View the winners from Fashion Access here
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See you in September!
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The fashion world is now preparing for the Spring-summer 2011 sourcing season. Don't miss it at the upcoming Fashion Access from 28 - 30 September, at the Hong Kong Convention and Exhibition Centre.
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