APLF TRENDS - SPRING/SUMMER 2010
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Presented for APLF by
Olivier Guillemin, Chairman of the Comité Français de la Couleur
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Bold and Inventive
A free-spirited, daring season which takes its cue from nature, especially the four elements: air, earth, water and fire.
These elements spark emotions that will influence the styles and codes of fashion and our lifestyles. Going beyond nature, poetry and fantasy inspire the new trends of the season, bringing a rush of optimism, pleasure, authenticity and freshness.
The colour ranges based on this idealised nature play with light and shade contrasts and sudden changes in tone, or fuse together. Clarity and brightness are still the prevailing characteristics.
Materials and textures will spirit us across our beautiful planet… exploring relief, reflections, graphics, decors and myriad rich effects. They also take inspiration from the innovative technologies, which streamline our lives and inject a new aesthetic into our everyday surroundings.