APLF COLOUR & MATERIAL TRENDS -
FALL-WINTER 2010/11
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by Oliviver Guillenmin
in collaboration with the Comité Français de la Couleur
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A context ideal for darling, surprise styles.
Somewhere between EMOTIONS and SENSATIONS, the coming season will be a time of optimistic fashion, expressed through four themes full of contrasts and paradoxes:
EMOTION-IMPULSE: feel!
SENSATION-LUXURY: touch!
EMOTION-PERFORMANCE: move!
SENSATION-GLAMOUR: enjoy!
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The contradicitons of this century disorient us: things are changing and threaten to upset the way we live. The spirit of fashion for Fall-Winter 2010/2011 will express this evolution in two simultaneous way:
1. A demand for quaility, authenticity, safe values, protection and alternative energies.
2. A need for personalisation and individual freedom, which will bounce off restraints and radiate optimism.
These two currents will guide our tastes and desires, leading to a fresh burst of creativity, innovation and non conformism.